Narrative Architecture
The story of what you do, who it's for, and why it matters now. The source file every other asset pulls from.
It removes"Everyone here explains the company differently."
Strategic narrative & go-to-market studio
We get your clients to resonate with you.
Most marketing problems are positioning problems. REVANO fixes the story first - then makes sure the right people find you, and understand you in under thirty seconds.
The problem we sell against
Two ways a company loses the sale.
They never find you.
Your buyers are already looking. Right now they're landing on someone else's page, someone else's pitch, someone else's answer.
They find you and move on.
You had thirty seconds to be understood. You spent them explaining. The interest was real - and it evaporated.
We fix the second one first.
Clarity before visibility - because visibility without clarity only spends the budget faster.
What we do
Clarity before visibility.
Three disciplines that decide whether anyone believes you. They're the cheapest part of the job - and the part everybody skips.
Marketing Strategy
Where you show up, to whom, in what order, and at what cost. With numbers attached.
It removes"We're busy marketing but can't tell what's working."
Brand Direction
Enough brand to look credible and sell with confidence. Not a rebrand, and not a six-month project.
It removes"We look smaller and less finished than we actually are."
The right people find you.
Only once the message lands do we turn up the volume: paid acquisition, search and AI answer engines, PR. Amplifying a story that doesn't land is the fastest way to burn a budget.
How we work
Four steps. Each one earns the next.
A free diagnosis, fixed-price strategy projects, and then ongoing execution on a monthly retainer. Scroll the line - or jump straight to a phase.
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Phase 0 · Start here
The Marketing Audit
FreeThirty minutesAn honest read on where the business is losing attention or losing meaning. Nobody leaves without two or three things they can fix on their own - whether or not you ever work with us.
What you walk away with
- Three priorities, ranked, in plain English
- A straight answer on whether you're ready to spend
- No deck, no pitch, no follow-up sequence
"Half an hour. You'll leave with three things to fix, whether or not you ever work with us." - First we get what you say right.
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Phase 1
Market Ready
£12,000Four to six weeksThe audit, the market research and the narrative architecture. You come out with a business that can explain itself to a buyer, a hire or an investor without anybody hedging.
What's included
- Deep-dive audit of everything you already have
- Market research: buyers, alternatives, real objections
- Narrative architecture: story, value, messaging, tone
- A strategic dossier you own and can hand to anyone
"You cannot market something you cannot explain. This is where we make it explainable." -
Phase 2
Marketing Strategy
£3,000 - £5,000Fixed-price projectThe marketing strategy built for maximum market impact, plus clear direction on the collateral that carries it. Phase 1 gave you the story. This is how it reaches people.
What's included
- Channel plan, audience priorities and campaign calendar
- Budget logic and the numbers to judge it by
- Sales pack direction: what it says and how it's built
- Campaign copy direction and pitch material guidance
"Phase 1 gave you the story. This turns it into a plan - and the material that delivers it." - Then we get the right people to hear it.
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Phase 3
Growth
£800 / dayOngoing execution - monthly retainerRetained execution once the foundation is built, on a monthly retainer. Our strategy sprints are fixed-price projects; ongoing execution is where we stay on and keep the work moving.
What's included
- Ad campaigns, run and reported honestly
- SEO and AEO - built to be found, and quoted by AI answer engines
- PR management and ongoing story work
- Fractional marketing direction, senior only
"We already know your business. Keep us on a monthly retainer and the work keeps moving."
Case studies
See what our work is doing for our clients.
Ensolab
Two branches - research and applied technology - that needed to speak with one voice before an orbital validation programme put the company in front of governments, partners and competitors. We built the narrative architecture that now anchors their website, communications and investor conversations.
See the result at ensolab.co ↗A vision, made fundable.
Two founders, a monumental idea, and no simple way to explain it. We ran a Clarity Sprint - audience clusters, a three-layer language system, and a website structure that leads with what it is before what it means. The result is a story people can back.
Details under NDAStrategy by REVANO. Built by Yolkk - our Webflow design partner. We define the message; they turn it into a website worth arriving at.
Your team of experts
Two strategists. One studio, two cities.
DarenDaren Revan
Co-founder · London, UK
Senior marketing strategist across venture-backed companies, startups and global investment firms. Go-to-market strategy, marketing architecture and narrative development - translating complex products and technologies into clear market stories.
MartaMarta Cano
Co-founder · Seville, Spain
Marketing and business development leader with global brand experience across technology and innovation-led organisations. Brand positioning, narrative strategy and purpose-led storytelling - she leads the development of REVANO's narrative architecture frameworks.
Tell us about your project
Start a conversation.
Begin with the free thirty-minute Marketing Audit. You'll leave with three things to fix - whether or not you ever work with us.
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Contact
Start a conversation.
The first step is the free thirty-minute Marketing Audit. Tell us what isn't working yet - the category, the channel, or the numbers - and we'll tell you honestly whether we're the right studio for it.
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Privacy notice
How we handle your data.
Last updated 18 September 2026
1. Who we are
REVANO is a strategic narrative and go-to-market studio run by Daren Revan (London, United Kingdom) and Marta Cano (Seville, Spain). REVANO is a trading name, not a company: we each work as self-employed individuals and, for the purposes of data protection law, we act together as joint controllers of the personal data described in this notice. Because we operate from both the UK and the EU, this notice is written to meet the UK GDPR and Data Protection Act 2018, and the EU General Data Protection Regulation.
Questions about this notice or your data: revanomarketing@revanomarketing.com.
2. What data we collect
- Enquiry data - when you contact us: your name, email address, company (if you give it) and whatever you write in your message.
- Correspondence and project data - if we work together: emails, call notes, workshop material and the documents we exchange.
- Website usage - only if you consent to analytics cookies. We set no analytics or marketing cookies without your consent (see the Cookie Policy).
- Technical data - our hosting provider may record IP addresses and request details in server logs for security and reliability. We do not use these to identify you.
We do not collect special-category data, and we do not buy data about you from third parties.
3. Why we use it, and on what legal basis
| Purpose | Data | Legal basis |
|---|---|---|
| Replying to your enquiry and arranging the free audit | Enquiry data | Steps taken at your request before entering a contract (Art. 6(1)(b)); our legitimate interest in responding to people who contact us (Art. 6(1)(f)) |
| Delivering services you've engaged us for | Correspondence and project data | Performance of a contract (Art. 6(1)(b)) |
| Keeping business and tax records | Contract and invoicing data | Legal obligation (Art. 6(1)(c)) |
| Understanding how the website is used | Website usage | Your consent (Art. 6(1)(a)) - withdrawable at any time |
| Sending you marketing emails | Name, email | Your consent (Art. 6(1)(a)). We don't add enquirers to a list automatically. |
| Protecting the site and our systems | Technical data | Legitimate interest in security (Art. 6(1)(f)) |
4. Cookies
Our use of cookies and similar technologies, and how to change your choice, is described in the Cookie Policy.
5. Who we share it with
- Service providers acting on our instructions under contract: the provider that hosts this website, our email provider, and the cloud service where we store documents. We'll tell you which ones we use if you ask.
- Yolkk, our website design partner, only where you engage us on a project that involves a website build, and only the data needed for that work.
- Professional advisers (accountants, lawyers, insurers) where necessary.
- Authorities where the law requires it.
We never sell personal data.
6. International transfers
Because we work between the UK and Spain, your data may be processed in both. Transfers between the UK and the EEA are covered by adequacy decisions in each direction. Where a provider processes data elsewhere (for example the United States), we rely on the UK International Data Transfer Agreement or the EU Standard Contractual Clauses, or on an adequacy decision covering that provider.
7. How long we keep it
| Data | Retention |
|---|---|
| Enquiries that don't lead to work | 12 months from our last exchange, then deleted |
| Client contracts, invoices and project records | 6 years after the engagement ends, for legal and tax purposes |
| Cookie consent record | 12 months on your device |
| Marketing consent | Until you withdraw it, and we keep a record of the withdrawal |
8. Your rights
Under the UK and EU GDPR you can ask us to:
- Access the personal data we hold about you, and receive a copy.
- Correct anything inaccurate or incomplete.
- Erase your data, where there's no overriding reason to keep it.
- Restrict or object to processing, including any processing based on legitimate interests.
- Port data you gave us to another provider in a machine-readable format.
- Withdraw consent at any time, where consent is the basis - this doesn't affect processing that happened before.
To exercise any of these, email revanomarketing@revanomarketing.com. We'll respond within one month, and we may ask you to confirm your identity first. We won't charge you unless a request is clearly unfounded or excessive.
9. Complaints
We'd rather hear from you first, but you have the right to complain to a supervisory authority. In the UK that is the Information Commissioner's Office (ico.org.uk). In Spain it is the Agencia Española de Protección de Datos (aepd.es). If you live elsewhere in the EEA, you can complain to the authority in your own country.
10. Security
We use reputable providers with encryption in transit and at rest, limit access to the two of us and the providers described above, and use strong authentication on the accounts that hold your data. No system is perfectly secure; if we ever discover a breach affecting your data, we'll tell you and the relevant authority as the law requires.
11. Children
This website and our services are for businesses and are not directed at anyone under 16. We don't knowingly collect their data.
12. Changes to this notice
If we change how we use your data, we'll update this page and the date at the top. For significant changes, we'll tell you directly if we have your contact details.